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The uncanny valley is a psychological phenomenon that describes the feeling of eeriness or revulsion that people experience when something is almost human-like but not quite: The term was first used in 1970 by robotics professor Masahiro Mori, who proposed that as something becomes more human-like, people's affinity for it increases. However, when the artificial likeness gets close to perfect, people's affinity drops and is replaced by a feeling of uncanniness. This creates a "valley" in the level of affinity.