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How many people don’t eat the stalk & just throw it out. Millions of dollars paid to grocery stores & simply wasted. Why do we get charged for the stalk? Why should we pay? Should we bag only the florets & leave the expensive stalk? Should the stalk be sold separately? Should we find innovative recipes for the stalk? We are tokenising the Broccoli Stalk to bring about change. Change at the checkout to change on the dinner plate.