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The earliest surviving appearance that GAYJAK had online was on 25 December 2009 on the meme sharing website Sad and Useless. Intelligencer describes the meme Wojak's expression as "pained but dealing with it". The image spread to many imageboards, including 4chan, where by 2011 an image of two GAYJACK hugging each other under the caption "I know that feel bro" gained popularity.