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When teens in Germany and around the world use the word "aura," it is not a wholly new take on the original, which is the distinctive atmosphere or essence surrounding a person. But Generation Z and Generation Alpha have given aura a slightly new twist by using the term as a positive expression of being cool or doing good deeds. The 2024 German Youth word of the year, which was announced at the Frankfurt Book Fair on Saturday, can also be expressed as "aura points." "Your aura is the sum of your aura points," explained TikTok teacher of youth slang, Mr Lindsay, in a recent post. "What is the cool energy that [someone] puts off and what is it you could do, or not do, that's going to add or take away from your aura?" The contemporary use of the term among youth worldwide is said to originate from a 2020 article in The New York Times about star Dutch footballer Virgil Van Dijk: "Solutions Are Expensive. An Aura Is Priceless." "Aura" subsequently became a buzzword in sport before being adopted in youth parlance. These days it's common to quantify someone's aura.
