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The term "Boom or Doom" is primarily associated with a food rating system popularized by the TikTok duo A.J. and Big Justice, known as the Costco Guys. In their videos, they evaluate various food products, assigning a "boom" for positive reviews and a "doom" for negative ones. A "boom" rating is often accompanied by enthusiastic gestures, such as shouting "boom," flexing a bicep, and displaying an explosion graphic or emoji.