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Love not the world, neither the things that are in the world… For all that is in the world, the lust of the flesh, and the lust of the eyes, and the pride of life, is not of the Father, but is of the world." (1 John 2:15–16) The rise of Pump.fun creator rewards embodies exactly what this scripture warns against. It plays to the lust of the eyes — chasing charts, flashing gains, and the allure of quick profits. It feeds the lust of the flesh — the craving for instant gratification and indulgence in speculation, rather than building lasting value. And it fuels the pride of life — the boast of those who believe that fleeting wins on meme coins elevate their worth. But these things are not of the Father; they are of the world. And like all things of the world, they fade, leaving behind emptiness. Instead of strengthening markets, creator rewards turn them into casinos of vanity, where developers are tempted to prioritize personal gain over the health of the ecosystem. Pump.fun rewards may glitter like fire, but that fire consumes the very foundation of trust. It distorts incentives, encourages exploitation, and undermines the stability that true builders labor to establish. In the end, what seems like a reward is actually a trap — not a blessing, but a burden on both the market and the souls who chase it.