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Every buy is an invite to a new diddy party, word is bond. Sean Love Combs, also known by his stage name Diddy, formerly Puff Daddy and P. Diddy, is an American rapper, record producer and record executive. Born in Harlem and raised in Mount Vernon, New York, Combs worked as a talent director at Uptown Records before founding his own record label, Bad Boy Records, in 1993.