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The TikTok viral crunchy cat meme was inspired by videos of a cat loudly crunching on a treat. The search for "crunchy cat meme" has amassed 2.8billion views on the social media platform. The cat in the meme is named Luna, and according to her Instagram bio, she is a comedian who encourages her followers to "stay crunchy." She has 1.3million followers on her page, @monkeycatluna, and boasts 4.2million followers on her TikTok account, @monkeycatluna.