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A memecoin representing the platform Etch.social where every post is an NFT using the new ERC7847 Social Media NFT standard. This standard is modeled after the NOSTR protocol which makes the post itself the entire standard, no need for centralized smart contracts or permissions. Anyone can publish an ERC7847 NFT on any blockchain and sign it using their private key. This is the ultimate form of decentralized social media. The social graph does not belong on-chain, only the media does. Etch.social is the first platform to use this standard. This means using your private key you can move between any future platform and start posting again while all your posts are alive on the blockchain forever. Your data independent of platforms. This is the final form of social media. This coin is simply marketing for the platform, nothing else.