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| $441.24% | |
| $260.74% | |
| $110.31% | |
| $40.11% | |
| $20.06% | |
| $0.570.02% | |
| $0.090.00% | |
| $0.000.00% | |
| $0.000.00% |
Unit Bias in cryptocurrency is a cognitive tendency where investors disproportionately prefer owning whole units of lower-value tokens over fractional units of higher-value tokens, even when the total value is identical. This psychological preference leads investors to feel greater satisfaction and perceived ownership from holding "1,000,000 DOGE" versus "0.001 BTC", despite the latter potentially having equal or greater monetary value.