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Every bro who says he doesn't have a type is just fooling himself. Despite their claim, the person clearly gravitates towards a specific archetype - in this case, a cozy girl who appears thoughtful, creative and low maintenance, yet stylish. It pokes fun at the self -denial or lack of self awareness some people have about their consistent preferences. In essence, the meme is a lighthearted way of pointing out that people often do have "a type" even if they claim otherwise.