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Paired with SOLSony Walkman advertisement featuring Choromatsu, a Japanese monkey that looks meditative while listening to music through Walkman, is an effective example of the use of symbolism in marketing. This ad not only promotes the product (Walkman) as a portable audio device, but also associates it with tranquility, introspection, and personal experience in listening to music,a marketing approach that highlights emotions rather than just technical features. Through the contrast between modern technology and primates who solemnly listen to music, Sony succeeded in creating an advertisement that was remembering, humanistic, and viral in the future as a popular culture meme.
