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The official mascot of Xiaohongshu is the sweet potato, so all of Xiaohongshu's products or official accounts are named after sweet potatoes. Even Xiaohongshu bloggers are called "sweet potato babies", for example, the "French fries" function for purchasing traffic mentioned above came from this. Xiaohongshu has multiple official accounts, such as "Clothing Sweet Potato", "Beauty Sweet Potato", "Shopping Sweet Potato", etc., collectively referred to as "Official Sweet Potato".