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The Legend of Zelda turns 40 this year. One of the most iconic franchises in HUMAN HISTORY. Billions of players across generations. Everyone has a Zelda memory. Your dad. You. Your kids. This is the biggest cultural moment in gaming this year, and the entire internet will be watching. Mainstream media. Trending worldwide. Nintendo events. A tsunami of nostalgia hitting all at once. $ZLDA is the narrative play of the cycle. Easy to explain. Impossible to ignore. Apes who slept on the last anniversary coins are NOT sleeping again.