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The story of Pokémon began with Satoshi Tajiri's obsession with insects and his desire to create a game that allowed players to catch and trade them. Tajiri founded his own software company, Game Freak, and in 1996 released the first two games in Japan: Pokémon Red and Green (later released in the West as Pokémon Red and Blue). The project, originally conceived as "Capsule Monsters," evolved into a global phenomenon that gave rise to video games, animated series, movies, and merchandise, creating a multibillion-dollar franchise.