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ABS-CBN's entry into the crypto space is driven by the need to bypass traditional broadcast limitations and create a "closed-loop economy" where fans are rewarded with Kapamilya Coins (KHC) for their engagement and loyalty. This strategic pivot allows the network to monetize its massive global audience directly through blockchain-based voting, exclusive NFT content access, and transparent, middleman-free digital transactions. A Legacy of Innovation The company’s foundation serves as the bedrock for this digital leap: Post-War Beginnings: ABS-CBN traces its roots back to 1946 with the founding of Bolinao Electronics Corporation, eventually becoming the first television broadcaster in Southeast Asia by 1953. The Lopez Merger: The modern giant was solidified in 1957 when the Lopez family merged their Chronicle Broadcasting Network (CBN) with the Alto Broadcasting System (ABS), creating a media dynasty that has pioneered every major Philippine broadcast milestone since.