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| $60.25% | |
| $0.850.04% | |
| $0.440.02% | |
| $0.170.01% | |
| $0.160.01% | |
| $0.060.00% | |
| $0.020.00% | |
| $0.000.00% | |
| $0.000.00% |
The future of attention is emotionally indexed. If value is what people pay attention to, and attention is expressed through emotion, then laughter — the purest reaction of all — becomes the truest measure of value. SOB Reacts turn humor into an asset class. Not by forcing utility, but by quantifying what already moves culture: shared laughter.