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Rubi is a project to improve blockchain technology based on the principle of social consensus. The platform is designed to implement a special algorithm that is able to evaluate human interactions on the online platform to the mainstream economy in real life. From there, a tool system will be built to record results and transform activities in the form of "RUBI blocks", which in the project we call "Digital assets". About the concept, the name Rubi is inspired by the discovery and exploitation of "primitive gems" in nature. The Rubi project has found a connection to show that in the internet world everyone is a "precious jewel" in himself. The great value of users comes from any activity in cyberspace, every interaction in cyberspace in "Rubi's theory" is said to form real assets for themselves.